Far East Movement is not just another rap group.

More specifically, they have captured an understanding of the American legacy, then bridged that with Asian Pacific style, that is fused partially in, and with the African American experience.

Branding is dynamic, with many cultural levels.

Those elements of value are displayed in codes of culture(s). 

How do you decode regions in a quantitative manner that reflects segments on a broad scale; globally that means critical mass.

What is your advertising or social media agency’s’ process to extract the true [lexicon] values, and then weave them into the corporate brand story.

  • Engagement is not an event, its an emotion felt by consumers. 
  • Is your strategy far behind society transformations (merging and converging culture(s)? 
  • What is your cultural research brand planning filter; does it guide your total branding process, online or offline in real life? 

What does it mean when a “Asian American” music group becomes Nominee for Billboard Top rap song: “Like A G6” 

Read more: http://www.channelapa.com/2011/04/2011-billboard-music-awards-nominees-asian-american-edition-2.html#ixzz1Jbrz1PsE