Coca-Cola and 106 & Park want to see how you’re creating and spreading happiness in your community with Uplift and Upload. It’s EASY! Come up with a cool idea you think will UPLIFT your family and friends or even the folks in your neighborhood. Record your concept and UPLOAD it here! See… EASY! You can win a trip to NYC to appear on 106& Park and $5000! UPLOAD NOW! http://www.bet.com/OnTV/BETShows/106andpark/coke ### I find it both strange and not a great branding practice in 2010, to exclude potential youth in a Social Media campaign. “Spreading happiness in your community with Uplift and Upload” Sadly, COKE AND BET felt that only African American youth would have an interest? 1) No news mentions, yes I googled, and did a bing.. 2) No public youtube video that explains the branded theme. 3) No related asian, white, or latino branded youth media for the campaign. 4) No real links to a sustainable social media platform such as FaceBOOK, or a Twitter ACCOUNT as of today.. 5) No, No, No.. No, equals NO increased sales then.. Coke missed the mark. And, BLACK ENTERTAINMENT TV (BET) TRULY DOESN’T GET THE TERM MULTICULTURAL, note: EFFECTUAL BRANDING = SUSTAINABLE COMMUNITIES, and more corporate profit..

Coca-Cola and 106 & Park want to see how you’re creating and spreading happiness in your community with Uplift and Upload.

It’s EASY! Come up with a cool idea you think will UPLIFT your family and friends or even the folks in your neighborhood. Record your concept and UPLOAD it here! See… EASY!

You can win a trip to NYC to appear on 106& Park and $5000! UPLOAD NOW!

http://www.bet.com/OnTV/BETShows/106andpark/coke

###

I find it both strange and not a great branding practice in 2010, to exclude potential youth in a Social Media campaign. “Spreading happiness in your community with Uplift and Upload” Sadly, COKE AND BET felt that only African American youth would have an interest?

1) No news mentions, yes I googled, and did a bing..
2) No public youtube video that explains the branded theme.
3) No related asian, white, or latino branded youth media for the campaign.
4) No real links to a sustainable social media platform such as FaceBOOK, or a Twitter ACCOUNT as of today..
5) No, No, No.. No, equals NO increased sales then..

Coke missed the mark. And, BLACK ENTERTAINMENT TV (BET) TRULY DOESN’T GET THE TERM MULTICULTURAL,

note: EFFECTUAL BRANDING = SUSTAINABLE COMMUNITIES, and more corporate profit..