Transcultural Global Pop

CULTURE INSIGHT BRANDING:

Reaching Teen Influencers with Social Messages

VIA_ eMarketer estimates about 80% of US teen Internet users visit social networking sites at least monthly, but it may seem difficult for marketers to reach them there when they’ve signed on mainly to chat with their friends and post personal updates.

quote from William’s transcultural pop: Lots brand advertising misses the spirit of play, and thats beyond engagement. Additionally, youth see that there is a lack of cultural respect, corps need to step up their approach to sharing brand messages that carry global values. 13-29 young consumers are very focused on media, but its added-value to their lifestyle culture(s), playtime of sorts. That’s why they flock between different SM interfaces; a search to tell and control the image of their lifestyle, and cultures in a relational and functional manner. Hispanic/Latino consumers “social network” more, then they write blogs. Your corporation’s research must become fluid.. the median age of the white population is older than that of non-whites so a larger share of minority women are in prime child-bearing years. MEANING: you are speaking to the wrong segments, with a message that does not link to core family values <— HOW SIMPLE.

Adults network on social media.. and assume your tweets reflect young consumer’s needs. Honestly, critical mass youth is not impressed, because your value system is outdated.