Future Thought

2012 politics will push corps to directly address America’s diverse urban segments with sustainable community strategies.

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There will be a strategy split between General Market adv and corporate sponsored activism; smart branding will do both.

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2014: Traditional Adv & SocialMedia firms will continue to dominate billing/ market share; ethnic agencies will lead grassroots engagement.

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There will be a convergence of Film, Radio and Online Broadcast on a grassroots level. Major market news has created “a headline-scanning culture”~ ( as Jack Yan says)

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Hence, for communities to revert back to full visual and audio/ radio engagement it will need to be localized cultural content.